In the vast universe of graphic art, some works stand out not only for their aesthetics but also for their ability to capture the essence of a bygone era. The art print Conception de la brochure publicitaire Instrumenten Salm - Reijer Stolk is a compelling example. This piece, at the crossroads of design and advertising, immerses us in a world where every detail matters. It evokes not only the commercial function of the brochure but also a way of life characteristic of the early 20th century. Contemplating this work, one feels invited to explore the subtleties of a craft where creativity blends with efficiency. Style and uniqueness of the work The style of this brochure is a vibrant testament to modernism, marked by clean lines and a carefully chosen color palette. Each graphic element seems designed to create visual harmony while conveying a clear message. The typography, both bold and refined, captures the eye and guides the viewer through a visual narrative. The composition, which combines illustration and text, demonstrates a perfect balance between art and communication. This work does not merely promote a product; it engages the viewer in a sensory experience, a dance between image and word that transcends the simple act of purchase. In this way, it represents an era when graphic art emerged as a full-fledged means of expression. The artist and his influence Reijer Stolk, whose name resonates strongly in the field of graphic art, managed to leave his mark on his era through an innovative and daring approach. Trained in a rich artistic context, he absorbed influences of his time while developing a personal style. Stolk was a pioneer in the use of color and typography, and his work was often praised for its ability to capture the spirit of a rapidly changing era. His influence extends beyond mere graphic creation; he paved the way for many artists who, in turn, explored the boundaries between art and advertising. Through works like this, Stolk helped redefine the perception of design.